Stop Developing, Start Selling

After ten years of helping Tech companies sell their products and services, one lesson stands out. Technology start ups that strive for perfection in their initial development phase often miss their chance for success. Perfection stops you from execution, and procrastination leads to stress, not better business decisions. Your market is the best source of free consulting for everything you need to know to be successful - what they value, what that value is worth to them, and what your solution has to have to provide that value. Go to them, speak with them, learn from them. Then you will be able to develop a solution that will allow you to profit from them.

All Technology companies, although unique in their own way, have one thing in common…

They are all Sales and Marketing companies.

Colin McWhinnie

This entry was posted on Thursday, June 5th, 2008 at 6:13 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

4 Responses to “Stop Developing, Start Selling”

  1. Eric Says:
    June 13th, 2008 at 7:31 am

    Colin, having sold in both the U.S. and Canada I find that Canadian companies in technology spend a lot of time considering the perfect message. U.S. companies on the other hand are more focused on selling what they have available and being focused on big growth. Canadian technology companies have a habit and considering selling a “necessary evil” and are challenged to grow at a rapid rate because of that mind set.
    I think your advice is bang on for Canadian technology companies. They need to go out with confidence and sell their solutions and offerings far sooner and more aggresive than they currently do. The market always leads you in a direction you did not consider.

  2. ELMER Says:
    June 30th, 2010 at 4:17 am


    Pillspot.org. Canadian Health&Care.No prescription online pharmacy.Best quality drugs.Special Internet Prices. No prescription pills. Buy pills online…

    Buy:Prevacid.Zovirax.Retin-A.Zyban.Arimidex.Petcam (Metacam) Oral Suspension.Mega Hoodia.Nexium.100% Pure Okinawan Coral Calcium.Human Growth Hormone.Accutane.Valtrex.Actos.Lumigan.Prednisolone.Synthroid….

  3. AARON Says:
    July 15th, 2010 at 3:13 pm


    PillSpot.org. Canadian Health&Care.Special Internet Prices.Best quality drugs.No prescription online pharmacy. Low price pills. Buy pills online…

    Buy:Prednisolone.Actos.Zyban.Lumigan.Arimidex.Accutane.Mega Hoodia.Valtrex.Petcam (Metacam) Oral Suspension.100% Pure Okinawan Coral Calcium.Zovirax.Human Growth Hormone.Retin-A.Nexium.Synthroid.Prevacid….

  4. evaporative Says:
    August 30th, 2010 at 7:24 am

    pelonis http://iinteckqttpuv.APTAUTOPARTS.INFO/tag/pelonis+evaporative+cooling+fan+cooler+swamp/ : swamp…

    cooling…

Leave a Reply