Archive for June, 2008

Stop Developing, Start Selling

Thursday, June 5th, 2008

After ten years of helping Tech companies sell their products and services, one lesson stands out. Technology start upsĀ that striveĀ for perfection in their initial development phase often miss their chance for success. Perfection stops you from execution, and procrastination leads to stress, not better business decisions. Your market is the best source of free consulting for everything you need to know to be successful - what they value, what that value is worth to them, and what your solution has to have to provide that value. Go to them, speak with them, learn from them. Then you will be able to develop a solution that will allow you to profit from them.

All Technology companies, although unique in their own way, have one thing in common…

They are all Sales and Marketing companies.

Colin McWhinnie